Apple recently introduced its new environmentally-friendly FineWoven iPhone cases and Apple Watch bands as a sustainable alternative to leather accessories. However, the launch did not go as smoothly as planned, with buyers quickly expressing concerns about the durability of the products. Many users complained that the FineWoven material attracted dirt and scuffs easily, making it feel less premium than traditional leather despite being priced the same.
In light of the negative feedback, Twitter leaker Kosutami reported that Apple is planning to end production of FineWoven and may be considering switching to Alcantara as an alternative material. Apple itself seemed to confirm this change in direction, downplaying the rollout of FineWoven last week. With rumors circulating about a new replacement for FineWoven, speculations are now growing that Apple might announce the switch at the launch of the new Apple Watch and iPhone 16 in September.
Production lines for FineWoven have already been shuttered, signaling Apple’s move away from leather alternatives. This shift in strategy suggests that the tech giant is committed to finding more durable and premium materials for its accessories in the future. Keep an eye out for updates on Apple’s plans for its accessory lineup as the company continues to make strides towards sustainability and innovation.
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