Netflix Co-CEO, Ted Sarandos, is confident that streaming data will soon become more transparent, bringing it in line with traditional metrics used to measure the success of movies, TV shows, and music. Sarandos believes that the industry as a whole is progressing towards a world where streaming data will be readily accessible to both creators and consumers.
Over the years, streaming has become increasingly mainstream, and engagement-based metrics have become the norm for determining the value and popularity of content. Sarandos explains that in the early days, the lack of data disclosure was primarily driven by a desire to protect the interests of creators, rather than seeking financial leverage.
However, Netflix has been at the forefront of the movement towards data transparency. The company has implemented various initiatives, such as the introduction of Top 10 lists and sharing volunteered numbers, to provide insight into viewership and engagement. These efforts have helped to bridge the gap between traditional and streaming media, giving creators and industry professionals valuable information to make informed decisions.
Sarandos emphasizes that the issue of data transparency should be viewed in a historical context. As the streaming landscape continues to evolve, it is expected that the demand for transparency will become less of a contentious topic. With advancements in technology, data collection and sharing methods have also improved, making it easier to provide accurate and reliable metrics. Sarandos believes that as the industry matures, transparency will gradually become the norm rather than an exception.
In conclusion, Ted Sarandos, Netflix Co-CEO, foresees a future where streaming data becomes more transparent, akin to the established metrics used for traditional media. He highlights Netflix’s efforts in leading the way towards data transparency through initiatives like Top 10 lists and shared numbers. Sarandos believes that with time, the issue of data transparency will become less controversial and should be understood within a historical context. Stay tuned for updates as the industry moves towards a more transparent future.
“Travel aficionado. Incurable bacon specialist. Tv evangelist. Wannabe internet enthusiast. Typical creator.”