Apple Surpasses Samsung as Number One Smartphone OEM, Reports IDC
In a groundbreaking turn of events, Apple has emerged as the leading smartphone original equipment manufacturer (OEM), dethroning Samsung, according to the latest report by market research firm IDC. This marks the first time Apple has claimed the top spot in annual market share, highlighting a major shift in power within the smartphone market.
Apple achieved an unprecedented market share of 20.1% in 2023, demonstrating a notable growth of 3.7% compared to the previous year. On the other hand, longtime market leader Samsung experienced a significant decline of 13.6%, securing a 19.4% market share. This decline can be attributed to various factors, including increased competition and evolving consumer preferences.
Chinese company Xiaomi also faced a decrease in market share, falling by 4.7% and now holding a 12.5% market share. Similarly, Oppo witnessed a decline of 9.9%, with an 8.8% market share. However, emerging markets specialist Transsion recorded an impressive 30% growth from 2022 to 2023, claiming the fifth spot with an 8.1% market share.
Apple’s absence from top sales positions in the past can largely be attributed to the higher cost of its iPhones compared to Android phones. However, Apple broke this trend in 2023 with its iPhone 14 Pro Max, priced at $1,100, becoming the bestselling phone model globally. The $1,000 iPhone 14 Pro followed closely behind, securing the second spot. The iPhone 14, priced at $800 for most of the year, secured the third spot. Surprisingly, Apple’s cheapest phone, the iPhone SE priced at $429, had relatively low sales.
One of the key factors contributing to Apple’s ability to claim the top market share position is the increasing popularity of premium devices, which now account for over 20% of the market. Despite primarily focusing on mid-to-premium phone segments, Apple has managed to capture a significant share of the market. Additionally, aggressive trade-in offers and interest-free financing plans have played a significant role in Apple’s success and resilience in the market, as observed by IDC’s Nabila Popal.
The shift in power within the smartphone market suggests that consumer preferences are evolving, favoring premium devices and technological advancements. As Apple continues to dominate the market, other manufacturers will need to reassess their strategies to compete effectively.-
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