McDonald’s Takes on Starbucks and Dunkin’ with New Coffee-Focused Chain
McDonald’s is set to challenge coffee giants Starbucks and Dunkin’ with the launch of its new chain, CosMc’s. The fast-food giant aims to boost its afternoon sales by tapping into the growing demand for “afternoon beverage pick-me-up occasions.” The first CosMc’s location is scheduled to open this month in Bolingbrook, Illinois, with plans for additional restaurants in Texas in 2024.
CosMc’s will primarily focus on coffee and other drinks, offering a range of customizable coffee beverages to cater to different tastes. Coffee lovers can look forward to indulging in a churro frappe, s’mores cold brew, and tumeric-spiced latte. Non-coffee options include a sour cherry energy burst, blackberry mint green tea, and popping pear slush, ensuring there’s something for everyone.
In addition to its diverse drink menu, CosMc’s will also serve “sweet and savory treats” to complement the beverages. Customers can satisfy their cravings with offerings such as a spicy queso sandwich and caramel fudge brownies. The chain will also provide customizations like popping boba, flavor syrups, and energy and Vitamin C shots to enhance the overall experience.
McDonald’s decision to enter the coffee market with CosMc’s comes as no surprise, considering the success of its rivals in this sector. Starbucks and Dunkin’ have established their dominance in the coffee industry, particularly when it comes to capturing the afternoon consumer base. By launching CosMc’s, McDonald’s hopes to attract customers seeking a refreshing and energizing beverage during the afternoon slump.
The fast-food giant has ambitious expansion plans for CosMc’s. It aims to open around 10,000 new stores worldwide by 2027, marking its “fastest period of growth.” The positive performance of same-store sales in the third quarter, which saw an 8.1% increase, has fueled McDonald’s desire to accelerate its restaurant openings.
With the introduction of CosMc’s, McDonald’s is banking on its ability to rival Starbucks and Dunkin’ in the coffee market. By offering a diverse and customizable selection of coffee drinks, as well as a variety of accompanying treats, the fast-food giant aims to entice customers and carve out its share of the lucrative coffee industry. Coffee lovers and afternoon pick-me-up seekers can look forward to indulging in these offerings as CosMc’s opens its doors in Illinois and expands its reach in the coming years.
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