Limited edition Stanley cups in Cosmo Pink and Target Red have become the must-have Valentine’s Day gift of the year, causing a frenzy among shoppers across the country. Priced at $45, these cups have quickly sold out in all Michigan Target locations, leaving many disappointed fans scrambling to get their hands on one.
The demand for these unique cups has been so high that shoppers were spotted waiting in long lines outside Target stores in Rockford, Illinois, several hours before opening. Even in California, people braved the rain and stood patiently in line outside a Target store in Fresno Valley, hoping to snag one of these coveted cups.
The popularity of these cups reached new heights when a TikTok video went viral, showing a small mob swarming the shelves where the cups were displayed in an Arizona store. The video garnered a lot of attention and further fueled the obsession with these limited edition collectibles.
In addition to the long lines and viral videos, the cups are now being resold on popular retail sites like eBay and Poshmark for prices as high as $100. It seems that Stanley cups have turned into sought-after collector’s items overnight, with fans willing to pay a premium to own one.
This surge in demand and popularity has had a significant impact on Stanley’s revenue. In 2019, the company reported revenue of $74 million, but thanks to the success of their Stanley “Quencher” line, their revenue skyrocketed to $750 million in 2023. The brand has been on the rise, and their recent Valentine’s Day-themed launch has caused chaos in Target stores.
However, experts warn that this trend may fade as fast as it appeared. Nevertheless, Stanley remains focused on constant reinvention to maintain its loyal fan base. The brand’s ability to continuously release innovative and desirable products has been key to their success.
With limited edition cups flying off the shelves, the frenzy surrounding Stanley cups is sure to continue for some time. Whether it’s Valentine’s Day or any other occasion, fans will undoubtedly be keeping a close eye on Stanley’s next move, eager to get their hands on the next must-have collectible.
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