Let’s start with a little introduction, ESPN+ was launched by Walt Disney Co. on 12th April 2018. It was introduced so that it can steam live niche games such as Soccer, Boxing, Golf, Tennis, Rugby, Cricket, and several such kinds of sports.
ESPN+ in a span of just two years was able to give such tremendous and even vast facility to its viewer. Over a year ago it was having 2.4 million customers. Now it has almost 8.5 million customers worldwide, amazing isn’t it?
Now, for any new subscribers, Walt Disney Co. is going to raise the price from 12th August and the cost would be $1 to $5.99 a month. After the launch of ESPN+, it is the first time that the price has been raised.
The annual subscription cost is $50 and would remain the same for all new customers. ESPN+ was introduced to build a direct repo with the customers where nowadays customers are getting away from the TV cables.
Customers are now more inclined towards movable TV for example Netflix. Even the pandemic situation made customers buy all these kinds of subscriptions. Due to which ESPN+ has achieved a good customer base.
ESPN+ is not a standalone service and it is part of the company’s main program ESPN. Even it doesn’t stream the same content as ESPN. It doesn’t stream live NFL and NBA games. We can’t consider that ESPN+ would be a complete replacement to the original ESPN, but it is complementary to the cable channel.
Due to the current pandemic, the consumers have started complaining that they still have to pay the full cable bill though almost all sports have been canceled. Since now the leagues are returning ESPN has grabbed the opportunity.
The NBA and Major League soccer are both taking place in ESPN’s sports facility in Orlando, Florida. Major League Baseball has also returned. Since the leagues were started ESPN and ESPN+ have to match the right moment and Walt Disney Co. has got the perfect time to increase its price.
Now the question arises, Will customers still be willing to take these services?
Hardcore sports lovers might take it at an increased price too but others may hesitate. But as a customer, I believe that it is not going to impact Walt Disney’s ESPN as it is the only channel that shows Live matches. Stay updated with us to know more.