Warner Bros. Discovery has recently announced a new addition to its Max streaming service that is bound to make headlines. Starting from September 27th, CNN Max will be joining the platform as a 24/7 live news hub, bringing the latest updates and content from some of the top anchors in the industry.
CNN Max will feature esteemed personalities such as Jim Acosta, Rahel Solomon, Amara Walker, Fredricka Whitfield, and Jim Sciutto, ensuring viewers get a well-rounded news experience. The streaming app will not only provide live news but will also include popular CNN programs like “Anderson Cooper 360,” “Amanpour,” and “The Lead with Jake Tapper.”
This development comes after Warner Bros. Discovery rebranded its flagship streaming service HBO Max as Max earlier this year. By combining content from Warner Bros. and Discovery+, Max aimed to offer a diverse range of shows and films. However, up until now, news and sports were noticeably absent from the platform, with CNN documentaries being the only exception.
Interestingly, the inclusion of CNN Max on Max comes over a year after the short-lived CNN+ streamer was shut down shortly after its launch. This move reflects the culmination of Warner Bros. and Discovery’s merger, which marked a significant milestone in the media industry.
CNN has experienced its fair share of internal turmoil in recent times, with the departures of former leader Jeff Zucker and chief Chris Licht. Despite these challenges, Warner Bros. Discovery CEO David Zaslav considered news and sports as “differentiators” that could enhance streaming platforms.
In the near future, Warner Bros. Discovery has plans to introduce sports on Max during the Major League Baseball playoffs this fall, further expanding its content offerings. However, the addition of live feeds or simulcasts of pay-TV networks like CNN to streaming services requires careful negotiations with pay-TV distributors. These distributors, wary of the cord-cutting trends, may be hesitant to embrace such partnerships.
With the arrival of CNN Max on Max, viewers can now stay informed and access breaking news anytime, anywhere. As the streaming industry continues to evolve, Warner Bros. Discovery is determined to provide a comprehensive streaming experience that caters to a wide range of interests and preferences. Stay tuned for more updates on Max and its exciting developments.
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