Apple is Making Moves to Enhance AI Capabilities with Baidu Partnership
In a strategic move to bolster its artificial intelligence capabilities, Apple is reportedly in talks with Chinese tech giant Baidu to acquire AI services. Baidu’s LLM known as ERNIE Bot is renowned for its ability to deliver accurate, logical, and fluent responses that approach human-level intelligence.
Sources suggest that Apple is ramping up efforts to incorporate generative AI services into this year’s iOS and macOS updates. This comes after Bloomberg reported in October that Apple was working to catch up with competitors like ChatGPT in the AI space.
Following the news of collaboration, Baidu’s shares surged more than 5%. It is rumored that Baidu will become Apple’s local generative AI model provider for the upcoming iPhone 16, Mac operating system, and iOS 18.
While both Apple and Baidu have remained tight-lipped about the potential partnership, analysts believe the reports are plausible. Chinese regulators must approve generative AI models before they can be launched, and Baidu’s ERNIE Bot is already cleared for use, adding credibility to the speculation.
Baidu is considered a frontrunner in generative AI in China and has exceeded expectations in the field, according to experts. If the partnership comes to fruition, it could significantly enhance Apple’s AI capabilities and solidify Baidu’s position as a key player in the global AI market. Stay tuned for further updates on this developing story.
